Here is the article:
“Market volumes for water coolers are holding steady, despite difficult market conditions, delegates to the industry’s annual conference have heard. Addressing the BWCA’s Water Cooler Industry Annual Conference, whose theme was ‘Competing To Win’, Michael Barnett delivered a presentation on behalf of Michael Gell of Hullbrook, an independent strategy consultancy, revealed that, whilst the overall market was stable, figures showed an increased bias in favour of Point-?of-?Use (POU) coolers as against Bottled Water Coolers (BWC). However this decline for BWCs is expected to slow over the coming year. Market value in 2009 was £160m for the whole cooler market, a decline from the peak in 2005 but still showing some £20m growth taking as a whole the decade since2001. The migration of customers to POU systems was driven by financial need, environment perceptions and health & safety concerns about lifting bottles. The public sector in particular has driven change for this mix of reasons. However, average pricing for both cooler types has declined in the past 3–4 years and this has helped the market’s stability. Others in the public sector, however, felt it was best for staff working in large offices to have ready access to water and for this reason BWCs can provide a more flexible option. In the private sector, too, smaller companies and those, for example on construction sites, who need ready supply of water, choose the bottled variety. Barnett said: “The key drivers are expected to remain flat but there are some issues that may affect the market. One of these is that the UK population still under-?estimates how much water should be consumed. Weather is also a factor as are environmental impact concerns.” Source: BWCA”
{ 0 comments }
